Google Ranking Factors 2015 [Infographic]

The folks over at Moz and Searchmetrics have released their annual search ranking factors, and we decided to merge them into one insightful infographic. This infographic shows correlation data for as many metrics as are available in both the Moz and Searchmetrics reports, and also compares that data with the survey results from Moz’ survey of 150 online marketing experts, who were asked to rank various ranking factors according to what they believed to be the most significant.

Some interesting results are evident once the data are combined. For example, the Moz survey indicated relatively high 8.34 on the importance scale (on a scale of 1-10) for “keyword present in main content.” SearchMetrics correlation data found a relatively low correlation of 0.07, however.

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Jayson DeMers

Jayson is the founder AudienceBloom, a Seattle-based content marketing & social media agency. Jayson graduated from the University of Washington in 2008 with a degree in Business Administration, and immediately entered the field of online marketing. Since then, he has written for Forbes, Inc. magazine, Entrepreneur magazine, The Huffington Post, Search Engine Land, Search Engine Watch, Search Engine Journal, and dozens of other highly respected online publications.

Latest posts by Jayson DeMers (see all)

• The 17 Deadly Sins of Outsourcing Link Building for Agencies - September 27, 2018
• The Definitive Guide to Referral Traffic - July 23, 2018
• The Top 5 Tricks for Getting New Followers on Facebook, Twitter, Instagram, LinkedIn, and Youtube - May 16, 2018