Guest blogging is one of the few white hat SEO strategies that still work after the latest Google updates. Whether you want to build authority in your niche, increase link popularity, or reach new customers, guest posting is a great choice.
All major brands use this technique to gain exposure online. This is the single most important strategy for growing your blog readership and getting your message across. Compared to other marketing techniques, guest blogging is much more convenient and affordable.
How Does Guest Blogging Work for Whitehat SEO and Link Building?
Internet experts seem to agree that guest blogging is white hat SEO at its finest. This search engine optimization technique involves writing content on someone else’s blog or website. What you have to do is to find quality blogs in your niche, contact their owners, and offer to write a guest post. If your request is approved, you’ll be able to publish your post and reach a wider audience. Most webmasters accept guest posts for free and allow one or two backlinks.
Before sending your request, read articles that have been already published on the site you’re interested in. Use a similar tone and style. For example, if you find a blog about diet and weight loss, check out a few posts and assess their tone. Try to find out more about its audience. If the blog is casual and informal, you shouldn’t send a scientific post with complicated words. Write interesting content that is easy to digest and offers valuable information. Use an informal tone and address readers directly. When it comes to guest blogging, keep things simple.
How does guest posting work for link building and SEO? When you publish a guest post, you’re allowed to include one or two links to your website. The readers who find your article interesting will click on your links and visit your site. This will help you get more traffic and online exposure. It’s also a great way to increase your customer base and generate sales. The links included in your post will boost your search engine rankings. For optimal results, publish your work on blogs and sites with high Page Rank.
The Benefits of Guest Blogging
Guest blogging is more than a link building strategy. It’s a great way to establish credibility and trust, build your community, and position yourself as an expert. Marketers can use guest posting to attract organic traffic, increase their customer base, and build strong relationships with their audience. Guest posting is an excellent way to connect with top bloggers and gain exposure online.
Every blogger needs quality content. If you provide valuable tips and write interesting posts, most bloggers will accept your accept your work. They will share your articles on forums, social networks and other online platforms. As a result, you’ll reach tens of thousands of new readers within hours. A large percentage of these people will visit your website and buy your products. Some will subscribe to your list, download your eBooks, and spread the word about your brand. Guest blogging is one of the most effective ways to promote your business and increase brand awareness.
When you get published on other blogs, you can include one or more links in your post. Some bloggers will allow you to create an author box too. Over time, these links will increase the value of your blog and make your content easier to find via Google, Bing, Yahoo and other search engines. Here are other key benefits of guest posting:
Reach a larger audience
Boost your popularity online
Increase your exposure
Build high quality links to your site or blog
Showcase your skills and knowledge
Establish yourself as an authority in your niche
Keep your readers engaged
Get your message across
Increase brand awareness
Get free publicity
Gain new customers
Grow your email list
Improve your search engine rankings
Build lasting relationships with other bloggers and readers
Get organic traffic
Build domain and search engine authority
Improve your reputation
Hone your writing skills
Establish a strong online presence
Guest blogging has many other benefits. It’s one of the few white hat SEO techniques that have stood the test of time. When used properly, this strategy can help you build professional connections, increase brand value, and find new business opportunities. It’s also a good way to build your portfolio and improve your online reputation. You can use guest posting to establish your expertise and show customers how you can help them.
One of the main benefits of guest posting is that it can help you gain followers on social networks. If you have a Facebook page, you’ll get more fans. They will leave comments on your posts, share your content with their friends, and visit your site regularly. Over time, you’ll build a solid online presence and become more influential. Guest blogging can be difficult and time-consuming, but it’s well worth the effort. Not only you’ll gain exposure and authority but also reach your target market.
How to Find the Right Guest Blogging Opportunities
There are a few things to consider before contacting other bloggers. First of all, you need to determine what makes a good host site for your post. Search for blogs with a good reputation and high search engine rankings. If you publish your work on a blog that no one knows about, it won’t help you too much. Choose websites and blogs that rank well for their targeted keywords. Make sure they are active on social networks and have lots of fans.
Look for industry influencers and top bloggers in your niche.Do a quick search online to find their sites and blogs. Check their Page Rank and read their most popular posts. If everything seems fine, contact their owners to submit your work. It’s recommended to choose blogs that have a strong editorial voice and provide high-quality content. Other key factors to consider are relevancy and audience engagement. If you publish your content on a top rated blog, you’ll get tons of traffic and relevant links. This will lead to an increased value for your links through social sharing and blog comments.
Write Engaging Posts That Impress Your Audience
Make sure you publish your work on blogs that are relevant to your niche. If you have a health insurance website, it doesn’t make sense to post articles on a fashion blog. Getting links from non-related blogs might hurt your search engine rankings. Don’t write guest posts unless you have something important to say. Write with your customers in mind. Your articles should answer their questions or help them solve a problem. Think about their needs and wants. Assess your audience and come with solutions to their everyday problems.
The better you write, the higher are your chances to get quality links. People who enjoy reading your content will share it with their family and friends, send it by email, and leave comments. Even if you approach a topic that has already been discussed, write from a different perspective. Find your voice and use it to inspire people. Guest blogging is a fantastic way to connect with your audience at a personal level, so you should take advantage of this opportunity.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building.