Guest blogging offers a host of wonderful benefits to both your SEO and your business in general. When done right, it builds long-lasting links from authority websites, develops your business as an authority in your field, brings new visitors to you and forges invaluable relationships between your business, customers and organizations closely tied to your industry.
The problem with guest blogging is that not all websites that accept blog posts are created equal. Many can harm your website, while others can be ineffective as far as link building or customer reach goes.
Let’s examine the 10 types of website you should avoid at all costs when guest blogging.
Blogging on website where there are few guest posts can be anything from an inefficient use of your time to something that actively hurts you in the future.
These types of websites generally have little content, which means one of two things:
Blog networks, while decent for the amount of traffic they can potentially generate, are generally considered one of the worst places to build link authority.
The problem stems from how bland and general that the overall network structure is. Every blog can potentially blinked to every other blog, which means that authority resources are given the same potential value as any spammy blog.
Furthermore, blogs that are interlinked by a network structure generally have links to other blogs that may not even be related. The links lack relevance, which in turn makes them a waste of time at best.
You should carefully choose who you allow to link to you. The penalties that search engines impose for infractions can leak from one site to your own with as much as just one link.
This is one of the reasons that Google recently implemented their disavow feature.
Though most website owners are okay with this risk, the amount of websites built with illegitimate link building practices is astounding. Just a few links embedded inside of high quality content that point back to your website can transfer some of those weighty penalties to you. Even if you manage to avoid them, these websites are still a waste of your time and effort.
Spamming other websites is one of the worst SEO practices in existence. Not only does it incur the wraith of search engines, but it also develops a negative reputation from webmasters whom have been hit the hardest by spam.
While the penalties that can be transferred by these practices have already been covered in the previous point, it’s the fact that these website owners may strike back with a vengeance that should worry you.
They can do everything from leaving a nasty comment that your business’s customers may find to resulting in penalties and removal from websites that you do want links from.
Low-quality content leads to ineffective back links and a poor domain authority. This can make your efforts of posting on certain blogs ineffective.
There’s a few markers for low-quality content. Short article lengths, grammatical mistakes, content that reads like a non-native speaker wrote it and content that has been partially copied from elsewhere will lead to the desire that you had placed your guest blogs elsewhere on a higher quality website.
In a best case scenario, posting guest blogs on a website filled with spam comments will result in ineffective back links
It’s the worst case scenario that should frighten you away from these website. Comment spam tends to be prevalent on websites that lack any means of filtering or on blogs desperate for the appearance of reader interaction.
The first condition is the most threatening. It can mix your website up with the wrong crowd, which can invite penalties and spam to your website.
The second condition is another sign that your blog posts are better kept for another website, as explained below.
Remember that there are two goals to guest blogs: to build links and to foster the attention of new visitors.
Blogs that lack signs of reader interaction are blogs that likely will accomplish little progress in either of those goals. They can also be a sign of a poor-quality blog, as readers who don’t see amazing blog posts that help them tend to refrain from leaving even a “thank you” comment.
The one condition that makes blogs without a large number of comments okay is if the comments are strictly moderated. This is generally the case on high-value educational and government website blogs.
For every other kind of blog, you will find that the best results come from websites where there is not only a few comments that go back and forth between commenter and reader, but also comments that act as lengthy threads of discussion between readers.
Link farms re a dubious way of building up content and integrating links with that content. They act as another form of paid links that tend to play host to low-quality content that has been run through process like spinning to keep the content seemingly unique.
An easy way to spot link farms is to look for content that looks poorly written or strays from the topic that you can only guess it was meant to be about. This happens as a result of link farms trying to bypass Google’s uniqueness checks by using synonyms of words during the spinning process.
These types of blogs are among the most dangerous to receive a link from. Search engines have become smart about checking for duplicate content that has been spun, which means that your website may actively receive penalties if it’s connected to a blog that employs link farming techniques.
To search engines, regularly posting quality content is one of the many signs that a website is trustworthy and worthwhile to regularly crawl.
Blogs posted on websites where search engines already expect regular content will provide the greatest measurable benefit to your own link building efforts by ensuring that your guest posts will be seen and counted.
Avoid blogs that haven’t posted new content in the last two or three months and ones that lack a history of consistent posts.
Unlike many of the other types of blogs posted here, blogs that lack recent content will still likely result in achieving some of your SEO goals. It may just take six months to a year before you see how.
Plagiarized content is one of tho deadliest sins that anyone can make when it comes to SEO. Plagiarized content can incur site-wide penalties and potentially poison your website with as much as one or two relevant links that you would normally gain from blog posting.
Blogs that plagiarize tend to be taken down due to DMCA complaints, which in turn renders any chance of potential gains null. Posting guest blogs on these websites may send infuriated victims of plagiarism your way with the idea that you were behind the blogs responsible for it.