Owning a blog can be a great way to get more traffic to different sites or simply earn a living by improving revenue. There are literally millions of blogs on the Internet and many of these blog owners are making use of guest blogging to improve their traffic and traffic to companies that pay them to do so. If you happen to own a business yourself, there are some things you might want to consider in order to avoid guest blogging networks that are often full of spam and can actually hurt your reputation on the Internet.
What Exactly is Guest Blogging?
Guest blogging is when someone other than the owner of the blog writes a blog entry about their company. The entry might be related to a product, service or simply a random entry that has keywords in the content related again to that company. Quality content is what can improve a website, so many individuals have used guest blogging for themselves to get the traffic that they need. Guest blogging can also add some variety to a website because different people are writing its entries and linking back to its site. Many website owners have made use of guest blogging in the past and continue to use it on their own sites in order to increase revenue and traffic.
Guest blogging can also be used for a website that sells some type of service or product. A person who owns their own blog will write about your product or company on their own and include links to your site. This will help to increase traffic to your site so that more people make use of your services or buy your product. It’s a good way to intentionally get your name out there and for people to learn what you’re all about.
What Types of Guest Blogging Are Out There?
There are two different types of guest blogging that happen to be available. The first is when a blogger writes about your company or services in their own blog and links back to your site. This is a way for your name to get better known and for other individuals to learn about the services that you happen to offer. This is the most common form of guest blogging out there and there are many network sites that allow you to pay bloggers to write about your company and its products or services.
The other type of guest blogging has to do with your own website and blog. You can use affiliates to blog about their site and then you blog about your own on their website. This is a good way for you to make a link exchange as a blog entry so that you are able to increase traffic flow to both websites. This is a good option for individuals who might be interested in linking their site with others that are like their own.
The Fundamental Problem with Guest Blogging Networks
When using a guest blogging network, a random blogger on the Internet will be paid to write about your services or product. These types of entries on the blog are sometimes skipped-over by the blog owner’s readers because they state that the entry is sponsored. This basically means that anyone reading the blog is going to know that the blog owner was paid to write about your services. It is a lot like seeing a commercial that states that the people who are raving about a product were paid to talk about it.
Also, guest blogging networks don’t always screen their writers as well as they should. Someone might pick up the entry that you need written and the post is filled with a lot of filler text or spelling errors that it actually makes you look bad as a company owner. Using a guest blogging network basically makes you rely on the service to find a good blogger and this is not always the case for people who use these types of sites. The person writing about your product or company might not know a lot about your business and they could even get facts wrong when writing the guest blog entry.
Another major issue that people have found with guest blogging networks is that they look like spam and can negatively affect a new or growing company — when you have a lot of random bloggers talking about your product and these bloggers are being paid to do so, it easily comes across as a spam post and many people will avoid reading these because they hold no true value. This is just another thing to keep in mind if you are considering using a guest blogging network for yourself and your own company.
Yet another major problem with guest blogging networks is that they often charge a large fee for several writers to post about your company, products or services. This is not a free service that you can get done without paying for yourself. In fact, a large project that requires a lot of entries could cost hundreds or even thousands of dollars. Couple this with the fact that these writers are not screened or have no knowledge of your company and you are literally throwing money out of the window.
Because many companies are on tight budgets, it is important to consider this type of service carefully before simply making use of it. Think about whether or not guest blogging is the right choice for you and if using a network that provides you with the writers and bloggers is really the best idea. You might notice that making use of one of these networks is just too expensive for your current budget and that the money is best spent on something else. Simple advertising and marketing can also help a growing business without relying on bloggers to post about your new business.
While many business owners swear by guest blogging, using a network may or may not be the right way to go with this type of marketing technique. The most important thing to remember about guest blogging networks is that random people who might not even know about your company will be writing about it on their own blogs. While this can increase site traffic for you, their blog entries could come across as annoying and full of spam. This is definitely doing nothing for your online presence and reputation.
There are many different marketing schemes and techniques out there for you to choose. Guest blogging is not a horrible idea if it is done correctly because it does allow you to get your name out there. The problem with guest blogging only comes when random people are writing about your services and are clearly stating on their blogs that they are getting paid to do so. Also, writers who are not carefully screened or reviewed can have a plethora of spelling and grammar errors in their work which represents your company. Considering everything that guest blogging can provide, it is up to you to decide if it is the right option for your new business.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building.