If there are two things that every Internet marketer hopes to become great at, they are probably: 1) ranking a website on the first page of a Google search, and 2) creating a highly successful viral video.
These two drive the biggest income for most marketers. Getting a first-page rank on Google and running a marketing campaign through a viral video bring tons of traffic and that much-coveted conversion.
But let’s talk about how to do the viral video. This has become every Internet marketer’s Holy Grail. You know how it is with Internet marketing: If people can’t find you on Google’s first page, your business might as well be not exist.
And in this day and age, when marketers are vying for the top spot on the search engines, video has become one of the most indispensable tools that can help a marketer beat the competition.
That’s because if SEO won’t work for your conventional marketing techniques, such as blogging, you can still count on video marketing. If all else fails, video can save the day.
Creating a viral video campaign has some great perks. Video marketing is low-risk because the technologies involved are not particularly expensive, and producing a marketing video doesn’t require huge amounts of time.
Thus, many marketers have “Go Viral!” as their marketing battle cry. It should be yours, too.
So how do you set out to create video content that has the potential to go viral? Let’s look at four guaranteed ways.
1. Hilarious content almost always goes over big
You don’t need to go overboard on this one. Just study some of the most hilarious viral videos that are making the rounds on the social space.
You can either borrow other people’s hilarious content, stage your own, or stay perpetually on the lookout for something hilarious to use as the basis for an amusing and potentially viral video.
To become a successful video marketer, you always need to have a compact camera on hand, all the time. You never know what funny material might be lurking around the corner. Ideas are not that hard to find; they come at us all the time. Most people just don’t bother to capture them when they happen.
2. Create controversial content that evokes curiosity and interest
You can create videos that talk about some of the most trendy topics in politics, entertainment, and the news. Topics that you might choose include those that provoke people’s passions and emotion. Try to devise video content that might clarify people’s thoughts about the subject.
3. Provide good information
People go online not only to find videos about news and entertainment, but in order to learn how to do stuff. They love videos that show them exactly HOW to do something or create new things. When setting out to create an instructional video, be as informative as you can and provide as much value as possible. If you can inject a little humor into it, so much the better.
4. Provide easy ways for people to share your videos across the Internet
Encourage your audience to share your videos across the social space by including buttons for Facebook Like, Google+, Pinterest, StumbleUpon, and Twitter. In fact, at the end of your video, ask viewers to like or share your videos. There’s actually no harm in doing that. In fact, it’s extremely beneficial.
As you can see, it takes a bit of effort to fashion viral video for marketing purposes. But, as with anything having to do with marketing, you should always strive to provide value first. Then add a dash of charm or hilarity, and you are sure to create a video that is on its way to collecting hundreds of thousands of views.
Video marketing is a growing market, and marketers are scrambling to figure out how to create a viral video. For more information on creating successful marketing videos, contact us today.