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How to Make Sure You’re Not Publishing Duplicate Content

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You’re probably already well aware of how important it is to upload fresh and relevant content to your site on a regular basis. It increases website traffic and inbound links, increases brand awareness, and increases conversion rates.

And if you’re doing it right, it’ll help your site rank higher in the search results. To put it simply, the more online presence your business has, the more successful it’ll be.

There are many other benefits to updating your site often besides search rankings, though. It helps with user integration and branding as well. For instance, if you’re fully connected to all the most widely used social networking platforms (like Facebook and Twitter) and constantly putting your business in front of existing and potential clients, then this will benefit your company in the long run.

It’s vital to use a blogging format in order to upload new content on a frequent basis to the actual website. One reason blogging can be so crucial to your company’s success is because of the SEO benefits.

Google favors sites that have fresh, new content — as long as it’s original and helps readers find what they’re looking for. That means you need to make sure that duplicate content isn’t being published on your site.

Tools to use in order to avoid publishing duplicate content

The most important thing to consider when uploading content to your site is that each and every article is original. If your site has duplicate content, you run the risk of having that content get de-indexed by Google. Too much duplicate content could result in harsher, site-wide measures, along with a negative impact on your traffic and sales.

You may have duplicate content appearing on your site and not even be aware of it. If you have hired a writer to post content to your site, there’s a chance that the person may not be producing original content for you. This writer could well be posting identical copies of the articles you commissioned to a variety of other websites.

But don’t worry. There’s a great tool you can use to make sure that all your content is 100% original: Copyscape. Copyscape uses innovative technology that can tell you in a matter of seconds whether your content is original, or if it has been stolen. Simply type in the URL of your website on the homepage, and it does all the work for you.

They also offer an additional service called Copysentry, which will send you e-mail notifications to alert you when duplicate content is found in relation to your site. This is great for those who wish to keep an eye on the company, but don’t have the time or resources to do it alone.

Even though there may be someone in your company whose role is to manage blogging activities, it’s still nice to stay in the loop yourself, and receive the warnings directly. Remember that people can easily make a mistake and fail to identify duplicate content properly and explicitly; the speed and thoroughness of computers and search programs make identification of duplicates a lot more certain.

I recommend upgrading to Copyscape premium and you have an option to check whether or not a piece of work is original before you even publish it on your site.


To sum up, it’s important that you regularly upload awesome new content to your site in order to boost growth and exposure. All your content must be original, however, or you’ll risk a duplicate content penalty.

Software programs such as Copyscape can assist you in making sure your site avoids the publication of duplicate content, as well as letting you know when others may be stealing your content.

If you need help cleaning up your site and ensuring it has nothing that Google is likely to view as duplicate content, or you could use a little assistance in generating the kind of high-quality original content the search engines love, we can help.

Simply contact us. We’ll get in touch with you ASAP to develop a unique strategy to market your business online and increase your rankings.

Want more information on content marketing? Head over to our comprehensive guide on content marketing here: The All-in-One Guide to Planning and Launching a Content Marketing Strategy.

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Jayson DeMers

Jayson DeMers is the Founder & CEO of AudienceBloom. You can contact him on LinkedIn, Google+, or Twitter.

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