One of the newest, most exciting, and most profitable online marketing techniques that every online marketer should explore is video blogging.
Andy Jenkins, the “Video Boss,” says video makes more money than any other Internet marketing tactic. That is absolutely true; many Internet marketers can attest to how profitable video marketing has been for them.
Furthermore, some of the biggest authorities in the publishing media have reported that online advertising is much more powerful if videos are included.
Blogging has come a long way in the past decade, and it has proven its worth as a powerful tool for getting marketing messages across effectively. Now its newest form, vlogging — or blogging with the use of video — has become the favored approach of extremely enterprising marketers.
That’s because video blogging exposes your business to a lot more opportunities for online traffic and conversion.
So let’s take a look at how vlogging can help your business grow both in traffic and conversion.
With video blogging, you can demonstrate how your business or idea works in a much more compelling way for casual online visitors. Nothing persuades a potential customer better than seeing visual evidence and demonstrations.
Vlogging makes your business more legitimate in the eyes of target consumers, and it positions you as an authority within your industry. In short, video blogging can put you way ahead of your competition.
Better yet, since not that many marketers are taking advantage of vlogging these days, if you go into it now, you’ll have a tremendous opportunity to grab a position in the market that’s far beyond your competition.
Currently, we live in a visual world where people are more engaged and attentive when they encounter graphics and moving images. And as consumers, we tend to believe more in whatever our eyes see than what they read.
With vlogging, you engage your customers more and provide them with a stronger overview of how your solutions and ideas can serve them. In a video, you can clearly demonstrate why your product or business is the right choice for them.
Quite simply, video attracts more traffic, converts more visitors into paying customers, and brings in more revenue than any other Internet marketing technique.
In fact, some highly successful marketers were able to sell more than in the past without any subscriber list. All they had to do was devise and shoot a series of simple videos for their campaigns, and they were able to rake in millions of dollars from new customers.
You don’t have to come up with fancy videos for any of your marketing campaigns. For most customers, what really counts is the message of the campaign. To score big, video blogging must simply address the most compelling question on every potential buyer’s mind: What’s in it for me?
So if you haven’t yet gotten involved in video blogging, it’s time to rethink your strategy and plan to move in that direction. Vlogging isn’t a fad. It’s the wave of the future. Video is here to stay and it will undoubtedly become a staple of most companies’ marketing campaigns.
If the idea intimidates you, keep in mind that video blogging is so simple that once you’ve started doing it, you’ll want to kick yourself for not having pursued it sooner.
Video is certain to grow in popularity and importance. It already has a reputation as a force to reckon with in the world of online marketing. That’s why you need to take advantage of it right away and get a jump on the competition, while video marketing is still a relatively small part of the action.
If you want to find out more about how to set up a successful online video campaign for your business, drop us a line and ask about your options.