Domain Authority metrics report on domain performance rankings on Google search results. Moz Analytics campaigns as well as Mozscape API contribute to those rankings. Score compilation of over 40 signals, including reporting from MozRank, MozTrust and Mozscape web index inform Domain Authority correlation of rankings.
A machine learning model algorithm that predicts rankings across thousands of search results allows users to observe aggregate performance of their domain over time. The total tracking strength reported for a domain is derived from these results, and calculated in a single score. Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance.
On-demand, daily reporting is part of the Domain Authority analytics feature, allowing for thousands of links per domain. Domain Authority reports on rankings across clients once per week. Each domain has an assigned reporting day that coincides with the first day that a Domain Authority campaign was set up. The reporting day is static and cannot be altered.
Link analysis data in Domain Authority taken directly from the SEOmoz Mozscape index which is updated every 3 to 4 weeks. The Mozscape index populates the data field with key information in the SEOmoz Web App for each campaigns. SEOMoz tracking in Domain Authority offers result on the top 50 rankings. Although there is some delay in data population updates due to the now over 20,000 campaigns currently tracked in SEOmoz tracks, users can also obtain new data from Open Site Explorer.
Domain Authority score indices are a 100 point, logarithmic scale. The more your score advances, the easier it is to improve it. Thus, growing a score closer to 100 rather than a score on the other end of the spectrum is more expedient. Comparison of search engine rankings offers a combined metric for aggregate performance modeling measure of your dedicated domain. The combined metric approach uses link scaling (i.e. linking root domains, number of links, MozTrust and MozRank) in reporting of a single score.
MozRank provides the global link popularity score for SEOmoz compares the ranking power or relative link value between URLs. With continuous updates, MozRank outperforms Google’s PageRank metric in frequency and precision. Average MozRank for a domain: 3.00.
The global link trust score for SEOmoz, mozTrust is measures link trust rather than value. The measurement between the distance of the seeded trust source on the Web, and a given page determines the trust score. Seed trust are generally recognized, lead institutions and organizations such as governmental departments, not-for-profit organizations, scientific associations and university websites.
Other link metrics include measurement of total links, external followed links, linking root domains, followed linking root domains and linking C-blocks. Metric analysis of total links reports on all links. With total links metrics, more than a single link from the same URL is still treated as a single page. External followed links are measured from the external root domains for pages on a domain.
Linking root domains are the number of unique root domains containing at least a single linking page to a domain. Followed linking root domains are the number of domains with at least a single followed link for any page page signaled from the root domain. Linking C-blocks or group domains are administrate clusters of domains and the links between them. More than one domain on the same C-Block indicates ownership by the same party.
Users observe the top five pages linking a domain. Once anchor text and Authority metrics have been input, the client can request export of up to 10,000 backlinks, or access Open Site Explorer for additional metric reporting information and links.
Review of the top five most linked to pages to a domain allows a user to explore competitor content. Search for URLs with the most high quality links not currently redirected to the domain under your ownership (i.e. HTTP Status 404, 302). Identify the link strategies that will best work for your domain. Having knowledge of how competitor domain earn links, informs strategic link acquisition.
The domains with more link value are those that will rank higher in response to optimization, and convert value to other domains that require rankings. Application of Competitive Domain Analysis metrics such as MozRank and MozTrust, and linking data, analysis of the root domain or the root domains of competitors can be analyzed further.
Rankings for new keywords are indicated under the ‘Account Settings’ tab on the dashboard. The rankings schedule is displayed as a calendar with a day of the week posted to indicate that an attempt to collect rankings in the PM of that day will be made.
The Domain Authority models predict search engine position. Rankings are updated periodically to capture changes in page position of a given domain. The search engine ranking algorithms update data about domain performance over time. Domain Authority offers on-demand reporting. The model also affords better accuracy than competitor metrics. Multivariate analysis features offered in Domain Authority create sophisticated graphical illustrations of requested computations.
SERP results can be manipulated in co-efficient analyses in queries about domain wide rankings. Taken further, comparative frequencies in linear regression report median performance of domains across time. Prediction of SERP ordinals is also availed in Domain Authority, for reporting of higher to lower score values. Domain Authority has the capability to report on large aggregate datasets. For instance, aggregate metric reporting on 10,000 SERP can be analyzed for comparison of a single or multiple domains.
Domain Authority accuracy ratings are said to be in the 70% range. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with similar search engine analytic providers. Best proximate scores to domain-specific link metrics are possible by eliminating keyword specific features (i.e. anchor text, and on-page keyword usage). Scoring will then report query-independent or non-keyword-based ranking inputs rather than random selection.
Most Web-metric analytics specialists agree that Domain Authority is the highest caliber predictor of all search engine ranking applications. Use Moz Domain Authority to track, score and analyze your website domain in comparison with those in the same sector of field. Application of link metrics to define a single, predictive score ensures that forecast of trends in domain performance makes better future results highly probable.
Domain Authority is a marketing analytics software designed to assist in improving website domain and SEO advertising search engine ranking performance. Improve social media outreach, and increase brand awareness connected to your domain with Domain Authority’s compendium of Web-based power analytics tools. Improve the position of your domain across search engines with Domain Authority.
Moz members can join the 300,000+ community of SEO marketing specialists and Web analysts to find out more applications for Domain Authority scoring. Members have advice to Moz support services, as well as industry experts in a Mozinar. Benefit from knowledge sharing about Domain Authority scoring and reap the most rewards from reporting of domain performance against competitors.
For more information about Moz Domain Authority Scoring and other Moz software products, visit: www.moz.com