Understanding specific aspects of SEO is part and parcel in running an effective and boisterous website. Website content generators need to implement SEO correctly on their websites to avoid taking hits to their traffic statistics. This can be especially difficult when SEO standards are constantly changing. In this article, we’ll take a look at Panda and Penguin SEO algorithms and analyze how they can affect your website’s traffic.
I’m sure by now, many of you are familiar with these two SEO algorithms that Google rolled out. However, for those of you that aren’t currently familiar with them, the section below will give you a quick overview of these technologies.
Google’s Panda SEO algorithm debuted on February of 2011. The intention of this algorithm was to lower the rank of low quality websites. Writers of mostly great and properly optimized websites were not affected Panda. Panda’s aim was to bolster the ranking of high quality websites. Folks who followed Google’s 23 guidelines for proper Panda SEO implementation benefited greatly from Google’s Panda’s algorithm. Many news and social media websites saw huge gains from Panda.
However, many people did not fully benefit from Panda. It unfortunately drew the ire of many web content producers as they argued that people who used copywritten material were disproportionately punished in comparison to those who used original content.
Google’s Panda algorithm is very comprehensive. It affects websites as a whole, rather than just parts of many websites. Panda was written in a way that excludes and punishes over optimized websites. It doesn’t take much to be punished from Panda SEO algorithm. It only takes a few small pages of low quality material to ruin solid websites.
As of now, it is still supported and updated. Although it doesn’t receive as many updates as it did when it originally came out, it is still updated pretty frequently. Its most recent update was implemented May of 2014.
Google Penguin was released on April of 2012. It was created to crack down on sites that use ‘black-hat SEO‘ techniques to artificially boost their website rankings. Like Panda above, it aims to reduce the web presence of low quality websites and boost the content of high quality websites. This algorithm was meant to crack down on rabid and infamous website spammers. Legitimate websites were caught in the wave of Penguin’s crossfire. 3.1% of searches in English were affected and about roughly 3% of searches in Chinese, German and Arabic were affected. Highly spam-prone languages were hit even more.
Anchor Text violations was found to be the culprit of lost rankings for a lot of websites. Doorway pages were also affected. This is because these websites are built to only generate traffic. This goes against Penguin’s rules and algorithm.
The latest version of Penguin is Penguin 5. This hasn’t been updated since October of 2013. Those who still find sites that violate Penguin’s algorithm can report it to Google via their feedback forum.
How do you as a web content writer avoid being destroyed by Panda and Penguin algorithms? The most essential way to avoid being caught in the crosshairs of Panda and Penguin is to create great and original content. Great content that is properly tagged and not overly optimized will thrive on the web. Content that is stuffed with keywords, artificially promoted and spammy will be rightfully rooted out by Panda and Penguin. As long as you avoid these pitfalls, you can avoid creating web content that is penalized by Google’s algorithms. For users that have already been ravaged by both Panda and Penguin, please implement the tips below to salvage your website.
We have already advised against keyword stuffing earlier in the article, but I think this concept bares repeating. You need to be absolutely sure that you are using keywords, meta tags, header tags, hyperlinks and URLs properly. Adding to many of these things in each of your posts can be deadly to your website traffic. Misuse of keywords is very easy for Panda and Penguin algorithms to screen, so be sure to tread lightly.
First and for most, users should check their Google Analytics. If your website has been established and you have noticed a dip in your web traffic, it may be because you have violated Google’s Panda and Penguin algorithms. Be sure to check your Google Analytics to note the trends in your website’s traffic. If your websites have been thriving before the updates but are flailing now, you might have to clean up your content to align to Google’s standards. Be sure to follow Panda’s 23 guidelines towards creating good SEO optimized content. Make sure that you delete spammers and unoriginal content. If you website is still relatively new to the internet, but isn’t picking up traffic wise, you may need refer back to Google’s guidelines and remake your content so that it conforms to Google’s standards.
Be sure to set up Google Webmaster Tools if you have done so already. Check the Google Webmaster Tools for your website. Google Webmaster Tools can give you feel for how people are accessing and clicking on your data and content. If you notice a steep decrease in clicks and access to your content via impressions, it may be because your website may have been affected by Panda and Penguin stringent SEO standards.
Although Panda and Penguin have cracked down on the overuse of Anchor Text, you can still use exact match or phrase Anchor Text within the content of you website. You just have to be careful to make sure that you are not over-utilizing Anchor Text. There are many resources available on the web to learn how to tune up your Anchor Text so that you can avoid misusing it. Sites like Search Engine Journal can provide ample tips on properly implementing Anchor Text.
A lot of SEO blunders can be avoided by making sure that your websites structure and links are clean and fluid. You can use websites like ‘Link Detective’ to check your website’s backlinks. You also use the tools that are built into Google Webmaster tools and Screaming Frog to clean up problematic links and crawling problems. Ensure you are getting great backlinks from a variety of different sites and domains. Quality backlinks are key to directing a lot of traffic to your websites.
Understanding many aspects of SEO is a key part of running a great website and promoting your content. Website content generators need to implement SEO correctly to avoid taking hits to their web traffic. In short, in order to avoid being hit by Panda and Penguin, you need to be sure that you are posting quality content that is properly structured, linked and free of spam and duplicated content. You also need to keep your website structure clean, consistent and free of errors. You can use many resources on the internet to help you in maintain your website and stay in accordance to Panda and Penguin SEO guidelines.