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How to Remove a Penguin Penalty in 5 Steps

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If websites, blogs, SEOs or other digital inbound links have been affected by Google Penguin, there is a way to remove penalties and restore value. Initial actions prior link disavowal are to remove any paid links, and refrain from new link subscriptions. Keyword stuffing articles or SEO ad content is also unadvised. Here are the five steps to Penguin penalty removal:

The ‘5’ Steps to Removing a Penguin Penalty

articleimage198Backlink Analysis

1. Backlink Analysis

The backlinks to a website will have impact on SEO performance. Penguin penalties resulting from offsite backlinks can cause a roadblock for conversion. Conducting a complete backlink profile analysis identifies the location of backlinks, value, and Google penalties. Due to the fact that backlinks are set up to benefit the search engine ranking of a website, it is critical to analyze if value has turned into penalty.

The Google algorithm update may have affected backlinks retroactively as well. Older links established to improve a website’s ranking could be the source of SEO penalty. Competitors seeking advantage against a website are sometime the source of backlink penalties. Published to punish, so they say, a website can be threatened by links built on the back end.

Software applications offering comprehensive scanning of backlinks can be implemented to capture all risk. If it is impossible to locate all known backlinks by way of your own reconnaissance, hiring a recovery service may be in order.

articleimage198Link Diagnostics

2. Link Diagnostics

The use of link diagnostics to evaluate backlinks leading to Google penalty of a website initiates the data analysis process. Effective penalty recovery from Google requires reporting on the backlink issue and its impact on a website. Since Google will not confirm which backlinks are penalized, indiscriminate removal is not advised.

Link analysis determines which backlinks are vital and which are resulting in penalties. The standards implemented with the Penguin update, targets bad links, and singles out those not costing penalties.

Diagnosis can be conducted by running an anchor text report via the website domain. Export the CSV file results to a desktop, and open. Once inside the CSV file, delete all columns with exception of ‘AnchorText’ and ‘TotalBackLinks.’ Add a new column named ‘Percent of total’ to calculate percentage of anchor text of the aggregate inbound link profile. Output to the file reports on the total and disposition of backlinks.

The assignment of value to every backlink to a website reinforces the SEO process, yet can also lead to stiff penalties if affected by Penguin. By diagnosing all backlinks, effective recovery of links, including paid SEO advertising, from Google penalties is possible.

3. Link Penalty Audit Reporting

Google’s algorithm adapts on a niche-to-niche basis. The Penguin penalties stem from comparison across a niche designated under Google’s keyword criteria and a website search history. Backlinks play into this, especially when placed by a competitor.

When seeking penalty removal, audit of inbound link testing must issue a report describing the metric status of a website’s negative backlink circulation. Of the total of inbound links, 2% should contain the anchor text to primary keywords. Ideally, no more than 20% of inbound links in a domain profile will consist of exact-match keyword anchors.

Google’s Penguin controls eliminate earlier best practices in linkage. The former calculus for backlinks to a domain was a near 50% exact-match anchor text ratio. Sites sustaining penalties are often those with ratio nearer the old model. Now considered over-optimized, Penguin penalizes such robust traffic control.

4. Link Disavowal

If bad links leading to a website have been identified and recorded, it is possible to institute a cross-check process by requesting removal by a webmaster if one exists. By asking them to analyze and remove any persistent links, a website is protected from any errors that may be made in process during the Google link disavowal process.

The next step in removing Google Penguin penalties from website backlinks, is to begin the process of actually removing them. Google offers users a ‘Link Disavowal’ request process. While not entirely automated, manual removal of backlinks causing penalty to SEO advertising and subsequent losses to business is necessary. Google’s Link Disavowal process is a multi-step task that must be accompanied by thorough documentation of the issue to meet the company’s protocols.

Applying for disavowal with the proper documentation enables the Google recovery service team to sort the files applications tracked by Google and remove penalized backlinks. Links evidenced to be damaged are disavowed, followed by elimination of the penalties against a website.

articleimage198Organic Optimization

5. Organic Optimization

The final step in the Google Penguin penalty website clean-up process is to re-establish organic optimization to your website. Keeping in mind backlink ratio reporting on Google, creation of a new link building campaign along those guidelines will ensure that your website is back at the top of the first page in searches.

A post-Penguin crisis link-building campaign should avoid extending the reach of SEO and other linkage beyond the organic or natural inbound link profile proscribed by Google. It is a difficult adjustment to make, yet once the gratuity of search engine use is considered, the rules to optimization shall follow.

Implementing an organic optimization strategy on a website that has already gone live is really a rule of anchor text ratios. Penguin is designed to abductively, narrowing domains according to niche. The strongest, organic inbound link profile will be comprised of characteristics assigning high domain diversity. It will also promote high link type diversity in Penguin logics.

Websites connected to blogs, editorial content, forums, press releases, and web 2.0 sites, may also be cross-referenced with SEO advertising. Build capacity into website performance with an organic optimization campaign. Stay proactive in SEO management by correcting inbound link issues that may trigger Google Penguin penalties in the future.

Remember that Penguin responds sensitively to over-optimization. Social aggregators such as Diggs, Facebook, Google+, Twitter and LinkedIn will boost search engine optimization of all content linked to a website’s compatible profile. Diversification of organic optimization tactics means that special consideration is given to anchor text allocation to link type.

If social media adds a whole other layer of optimization structure to a domain’s search relationships, the safest and most effective method of managing Penguin link-building anchor type response to is to establish a series of anchors (i.e. branded anchors for top level brand content, universal anchors for SEO clicks, and hybrid-branded anchors for social media news) in correlation with the various backlink types. Distinction between URL (i.e., types can also boost performance without causing Penguin penalties.

Analyze the worth of social media news, and correct additional backlinks where not required. Most social media sites allow backlink penalty. Use it an avoid penalty. Finally, syndication of content on RSS feed to RSS aggregators is a way of avoiding Google ratio reporting altogether. The best performing links begin with top level brand content (i.e. blog posts, research, commentary, and company news).

Ensure the efficiency of SEO conversion with organic optimization by using universal anchors. An organic optimization strategy is the best bet for driving volume traffic from ad spot and content observations to a website, without incurring backlink penalties from Google Penguin algorithmic ratio reporting.

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James Parsons

I'm an avid blogger on SEO, social media, and design. When I'm not working with the awesome guys at AudienceBloom, I'm writing for my personal blog at or working on my next big project.

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