for Search & Social
Pay-per-click management from certified consultants for search engines, eCommerce and social media.
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Paid Search Management
Active buyers of your given product or service are best targeted when they are actively searching to buy. That’s where paid search marketing management of your pay-per-click (PPC) campaigns is critical.
By bidding on relevant keywords related to your business, your targeted ads are placed in front of customers at the precise moment they are actively searching for your offer. You pay a small fee on a per-click basis to ensure your text and display ads are seen by the right potential customers at the right time.
When your paid marketing campaigns are properly implemented, it ensures your solution is profitably presented to potential customers at the very moment they are seeking your solution. In contrast, a poorly implemented campaign can waste limited company resources.
The most successful paid search marketing campaigns demand significant time from certified experts. Here at AudienceBloom, we consistently monitor client accounts, ensuring optimal and profitable results.
Successful implementation and management of search marketing campaigns can be a complex and time-consuming process, but it can mean it can mean all the difference to the overall success of your online marketing.
Google Adwords PPC
How we manage paid campaigns
We believe outcome-focused results in paid search marketing come from proper strategy and execution of client campaigns.
We work with our clients to ensure each online offering meets the needs of potential customers. Doing so effectively can require a extensive experimentation in multiple areas including ad copy, keyword targeting and landing-page optimization--among others. The right ad message, budget optimization and a properly-designed site experience ensures sales are produced within a given budget.
Even after initial client set-up and implementation, we work weekly to analyze and test the efficacy and impact of your current campaign and keywords, continuously improving your campaigns to ensure they are operating at peak performance.
Managing social ad campaigns for optimum results
Our hard-hitting social (Facebook & Linkedin) campaign management focuses on results.
- Precise targeting based on relevant demographics & psychographics
- Leverage existing core audiences to maximize campaign results
- Build your list for later retargeting
- Implementation of chatbots for maximizing user/follower growth
- Attracting new customers and building an internal list
- Funnel-building for direct product/service selling, up-selling and cross-selling
Management for remarketing campaigns
Website conversion is typically a paltry 2%, at best. Even with ample content and paid marketing to your site, the majority of your potential customers simple bounce.
Oftentimes non-converting site visitors are still interested in your product or service, but they get distracted, jump to competitors’ websites or simple lose interest in the moment. Unfortunately, once they are gone, they are usually gone forever.
This is where retargeting (a.k.a. remarketing) comes in. Maintain your offering as a top-of-mind solution to initially non-converting visitors to your website. When properly implemented, retargeting works as a marketing reminder to your potential customers by serving additional ad impressions as they surf the web. These impressions help to reinforce your service in their minds, giving you an enhanced boost to overall site conversion rates.
By using site cookies, retargeters are able to anonymously follow a user as they surf the internet. Implementing a small snippet of code on your site will allow you to place an anonymous cookie into the browser of any new website visitor. When properly implemented, the cookie triggers additional display ads across the network.
Companies with longer sales cycles, including those targeting B2B customers will find enhanced results using retargeting across various platforms. By using a variety of targeting parameters, advertisers can optimize their conversion results at a much lower cost-per-conversion. Consequently, retargeting can be a less expensive means of acquiring customers and maximizing revenue.
Paid eCommerce Management
We manage paid Amazon campaigns
Over 50% of online product searches start on Amazon. If you sell a product and ignore Amazon, particularly Amazon paid search, you are missing a large number of your potential customers. Our Amazon paid search team includes industry experts with experience managing Amazon product campaigns at scale. More specifically, our eCommerce pay-per-click management team performs the following for our clients:
- Eliminates wasteful spend on specific products and product groups
- Increase in paid search ROI with a focus on enhanced profitability as high as 60%
- Implementation of automated tools, keyword research, tags and continuous manual and automatic updates to campaigns
- Bulk keyword and campaign management for Amazon stores at large scale
At AudienceBloom, we use enhanced analytics and machine learning tools to truly maximize the impact of your paid Amazon budget.