With the explosion of social media, bloggers and online marketers these days have powerful tools that make social mentions and trends easier to track.
Because social media encompasses any form of online content that enables users to engage in meaningful conversations, bloggers can learn what is getting talked about and put that knowledge to work. With the help of social networking sites such as Facebook, Twitter, Google+, and LinkedIn, it’s much easier to listen in, expand, and extend the reach of your blog.
If you’re a blogger, one great reason to track social media trends and content is to develop ideas on topics to write about. By staying active in social media, you won’t have to worry about running out of ideas.
But while it’s crucial to monitor your social media activities closely, it can consume a great deal of your time. Keeping track of your online reputation means you not only have to identify every mention of you, your site, or the topics you’re following; it also requires that you respond in a timely manner.
Happily, there are tools that will help you manage and monitor your social media activities under one roof. You can choose from any of the following tools to suit your social media monitoring needs.
Google Alerts is one of the best and simplest tools to track social media mentions and monitor the web for new content that interests you. Since it is the largest search engine on the Internet, Google can provide you with reliable data that relate to your defined keyphrases concerning traffic you need to know about.
One of the most popular and widely used social media management tools is HootSuite. For most bloggers, HootSuite’s free account offers sufficient features and benefits for their needs. With this tool, you can manage multiple social media accounts, such as Twitter, LinkedIn, and Facebook, all on one dashboard. It also provides you with valuable insights on analytics and social media team management.
TweetDeck, a platform owned by Twitter, also empowers users to manage several Twitter and other social media accounts at once. It lets you create an array of columns for tweets, mentions, timeline, and direct messages, so you can keep an eye on information in multiple locations across the web. The great thing about TweetDeck is its flexibility: you can use it on the web with your browser or as a desktop application.
One of the less-known social media monitoring tools is SproutSocial. Despite its comparatively minor reputation, it’s one of the most powerful and flexible tools you can use to monitor your social media activities — on either your browser or your mobile phone. SproutSocial lets you manage and monitor several social media accounts at once. Use it to track mentions on LinkedIn, Twitter, and Facebook. Unlike TweetDeck and HootSuite, SproutSocial is a paid service, but the company offers a selection of price points to suit various budgets.
One of my favorite social media monitoring tools is Social Mention. It works like a search engine that scours the social space for any information in real time based on the keywords you identify. You can also filter which forums you want to search for information, whether it’s blogs, social networks, bookmarks, or from images.
Operating as a blogger requires significant expenditures of time, not only for writing, but also for effective monitoring of your online reputation and the topics you are following.
By using the right social media monitoring and management tools, you can focus more sharply on the things that truly matter to you as a blogger.