Social Media Marketing 101: Why You Should Care about Pinterest
Every day, social signals become more and more intertwined with organic search engine algorithms. But while it seems that we already have more social networks than we know what to do with, there’s a new player in the crowded social media space that’s growing faster than any other social startup in history.
Pinterest’s rapidly-growing user base is a signal that marketers should jump all over. It provides a new medium through which to reach consumers and potential clients who have self-identified themselves with certain interests, niches, and communities; a marketer’s dream.
But why is Pinterest so… interesting? Why has it suddenly garnered so much attention? First, let’s address a more important question:
What is Pinterest?
Pinterest is a hybrid social bookmarking site where users can post (“pin”) photos and videos of just about anything to a “pin board.” Anything pinned to these boards becomes publicly or privately viewable, depending on settings. It gives users a simple, clean way of sharing anything that people find visually interesting.
Users are finding lots of ways to make Pinterest useful, from planning a wedding, to saving a favorite recipe, to redecorating a home.
From an SEO standpoint, Pinterest is a great tool for link building; every image pinned can be hyperlinked to any destination URL.
Even though Pinterest is still in its infancy, it already has lots going on:
- Pinterest has received tens of millions of dollars in venture funds, which says a lot about the confidence that the investors have for the company
- Unique visits to Pinterest increased by a staggering 429% from September to December 2011
- Pinterest is only three years old, but it has become the top traffic referrer for retailers
- In the entire social space, Pinterest is sixth on the scale for driving the most traffic to websites
- Pinterest now drives more traffic than Google+
- Pinterest also now drives more traffic than LinkedIn and Reddit
- Recently, it was reported that Pinterest receives over 11 million monthly unique visitors from the U.S. alone. It crossed the 10 million mark faster than any other stand-alone sites, according to Comscore.
What should I do about Pinterest?
If you are running a business, it’s time to register a Pinterest account. You probably don’t need a tutorial on how to create one, as signing up for one is very simple.
Learn as much as you can about how to use Pinterest, its best practices, and learn from others about how best to use the site to share interesting things.
While it’s obvious by now that Pinterest is here to stay, businesses should use the site with caution. As with any website, Pinterest was created for real people with interesting things to share. It’s fine to promote things, but make a point of providing real value that other people will appreciate.
I hope this has helped you understand why Pinterest should become part of your social media marketing efforts. Watch out for our post on how to specifically use Pinterest to grow your followers and traffic soon.
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