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Steps to Effective Social Media Strategy

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If there’s one thing businesses should know about social media, it’s that social media is not an overnight solution to most online marketing challenges.

Like other Internet marketing strategies (such as SEO and content marketing), it takes a great deal of time, consistency, and significant effort to make social media pay off.

When social media works, it’s great; many businesses can vouch for the potential goods that social media can deliver. But if you don’t commit the energy and resources necessary to be successful in this arena, you will not get the results you desire.

Social media marketing goes beyond creating Twitter, Google+, and Facebook profiles. Success lies in sharing value, and it is this essential ingredient that we’ll discuss in this post.

Every aspiring entrepreneur must realize that social media is more than just a marketing channel; social media provides opportunities for learning, furnishing value to others, and creating solid relationships with the people who exchange value with us.

With social media:

  • We have the opportunity to listen to the market and gain valuable marketing intelligence.
  • We determine what the market wants, what others prefer, and what sort of solutions they are looking for.
  • We create solid relationships with trust as the foundation, because people buy from those they know and trust. People make purchasing decisions based on recommendations from people they respect and like.
  • We foster enduring relationships with consumers who will help us grow our business from sharing real value. Remember, when using social media for marketing, our first priority is to provide value to others.


Social media marketing strategy has no definite structure. It all depends on your industry or niche. However, the following steps come highly recommended for achieving a successful engagement in social media.

These social media marketing strategy tips should help you jump-start your online marketing efforts.

The content
The content plays a central role in any successful social media effort. It’s where you should focus most of your attention and effort.

The types of content you choose to share on social media are virtually limitless, but you would do best to choose those that offer the most value to you, and most especially to your audience. If you select images, videos, blog posts, and links to information that you enjoy and find productive for your business, most likely your audience will find them interesting as well.

The key is to provide value. But what about promoting your own products?

Self-promotion is fine. Everybody knows this is what marketing on social media is all about. However, you don’t want to fall into the trap of solely promoting your own stuff.

A good rule of thumb when using social media to promote your own product is to share information about your offerings no more often than once out of every four or five messages that you share.

Using RSS, or Real Simple Syndication, allows you to gather information and ideas you can share with your social media followers. RSS makes it simple and easy for you to curate the information you need. It also lets you filter information within the topics that interest you and your followers.

Using RSS is really simple. One of the best RSS tools that I use is Google Reader. It lets you view feeds from various topics that interest you under one roof.

Take advantage of social search opportunities
Social search is on the rise. It’s a solid manifestation of how social media now plays a crucial role in search engine optimization.

Social search integrates your personal social results with social graphs in public listings. Whatever is being said about your business or brand on social networks gets listed, so you can track it.

Social search is not just a great tool for tracking conversations that matter to your business; it’s also an excellent method of helping you build a more solid reputation.

Likes, Recommendations, Mentions, and Comments all play huge roles in providing data for social search. That’s why you need to be mindful of what you choose to share and say on social media, because you’ll want to avoid needlessly ruining your online reputation.

Harness the power of social networks
Take advantage of social media networks. Use sites such as Facebook, Twitter, LinkedIn, and Google+ as platforms where you find customers, build relationships with partners, and share value.

Don’t fall into the trap of trying too hard to figure social networks out, though. Social networking sites are notorious for wasting people’s time; they are highly addictive.

When using social networks to grow your business and engage your audience, be sure you have a set of ready content to share each time you log on. Without a predetermined set of valuable content to share on social networks, you’re bound to end up wasting time — time you could be spending on more productive activities that benefit your business.

Make the most of social bookmarking sites
When used properly, social bookmarking sites can be traffic magnets. They provide you with simple ways to find, bookmark, and tag relevant information that you can share with your audience later.

Social bookmarking sites also offer advantages in terms of search engine rankings. When you use them, you create valuable links and SEO value, and that can drive your content higher in search results.

When you consistently share your content on social bookmarking sites, you’ll be amazed at the amount of traffic and search engine juice your site will gain over time.

However, you must be willing to play fair and provide value to others as well. Social media is not a one-way street. It calls for reciprocity: you have to give some to gain some.

If you are willing to put in the required amount of work and dedication, your business will reap the rewards of social media marketing. Just keep on sharing and providing value, and the effort you pour into social media will more than pay you back over the long run.

If you’re new to social media and you need help in setting up marketing strategies for your brand, contact us and we’d be happy offer you a free assessment.

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Charlie Solanor

I am a Content Writer, SEO and Social Media Marketing Specialist and a full-time coffee lover.

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