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How to Strengthen Your Website Architecture and Content

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articleimage128 How to Strengthen Your Website Architecture and Content

If you are a business owner, you’re probably aware that having a great website can be the key to helping you develop a strong online presence and subsequently increasing your conversion rates from online purchasing. In order to ensure that you accomplish these objectives, it is important that your website be amazing. Although there are several factors that contribute to the development and maintenance of a great website, two are particularly important: the website architecture and content. If you’re interested in learning about strategies you can implement to improve these two aspects of your website, the following tips can help you.

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Architecture

In context of web design, the term “architecture” generally refers to the physical look of your website and can pertain to its color, background, text, graphics, and other physical aspects of it. There are several things that you can do to improve your website architecture, and some of them include:

1. Branding

Although broadly defined, branding is basically the use of specific icons, mottos, text, and graphics to cultivate a unique image for a business. The end goal of branding is to create memorable, consistent concepts regarding the business’s goods and/or services so that prospective customers are enticed to make purchases. Companies have many opportunities to use branding strategies for the purpose of increasing conversion rates, and this opportunity should not be missed during the construction and maintenance of a business website. This is the case for several reasons, including the fact that the implementation of effective branding techniques gives your website a structured, orderly look. Many people don’t recognize this reality, but oftentimes individuals who visit websites are more interested in staying on the page if there is a clear and consistent theme or idea that gives the site shape and structure. When you design your website with a central logo that appears on each page, this form of branding can contribute to facilitating the interest of your prospective customers.

2. Add Share Buttons.

Adding Share Buttons to your website is a great way to improve its design. This is the case for several reasons, including that the graphic can be added to the site in a plethora of different ways. There are a million different ways that Share Buttons can be placed on your website, including in a cluster or as several individual icons. You also have the ability to select Share Buttons in unique color formats that contribute to the cultivation of an aesthetically appealing look for your website. And in addition to helping you create a web design that your visitors will find visually appealing, Share Buttons increase the likelihood that your content will go viral given that your visitors can do things such as tweet links of your product pages to everyone within their social networks.

3. Make It Functional.

One of the most frustrating things that website users site when discussing their experiences online is that many of the sites they visit are functional. Although the term “functional” is used broadly and often vaguely, in the context of web design it generally refers to a website that does not have features that make it easy to move through the pages. For example, if a user navigates away from your home page and to another page, she or he may want to return back to the home page once they attain the information they were looking for. Websites that were not designed with a “Home Page” icon make it more difficult for the visitor to accomplish this objective.

Yet another example of website architecture that isn’t particularly functional would be the placement of ads in a highly conspicuous area of the website such that the reader is distracted by the goods or services being marketed. In some cases, web designers will allow pop-up ads to be integrated into the architecture of their website, meaning that viewers can be perpetually interrupted from reading your content as a result of the ads. There are several solutions for the challenge of web designs that include poor placement of ads. One such solution is to format them such that they are relatively small. You can also place ads to the far right of the screen. Both of these solutions ensure that your ads are still noticeable by your viewers while simultaneously decreasing the likelihood that they become distracting. With respect to pop-up ads, it’s safe to say that avoiding them entirely is a great web design strategy to implement.

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Content

In addition to implementing website architecture strategies to improve the look of your website, business owners who are interested in optimizing their sites should note that the development and integration of great content should also be an aspect of the web design strategy. This is the case for several reasons, including the fact that your website content can determine whether your prospective clients purchase your goods or services and subsequently become loyal, life-long customers. Here are several strategies you can implement to make the most of your web content:

1. Search Engine Optimization (SEO).

Although broadly defined, search engine optimization (SEO) is basically the implementation of several strategies to ensure that a website’s content attains a competitive ranking in the search engine results pages of major engines such as Google, Bing, and Yahoo. There are several SEO strategies that can be implemented to accomplish this purpose, and one of them includes keyword analysis. Keyword analysis is a process that involves examining which words people are entering into the search engine when they look for goods and services that are similar or synonymous to those that you offer. Once you determine what these keywords are, you can systematically integrate the words into your own content. Upon doing so, you will likely note that your content attains a higher ranking in the search engine results pages.

Yet another SEO strategy that you can implement for the purpose of strengthening your web content is the use of linking. There are a variety of linking strategies you can integrate into your content, and one of them is the use of external links. External links are links which you include on the page of your content that direct the reader to another site. These links are a great way to make your content more visible because linking to reputable sites can increase your ranking in the search engines.

2. Make It Scannable.

Outside of implementing SEO strategies, making your content scannable may be one of the most important strategies that you implement. This is the case for several reasons, including the fact that research shows most people who go online to read do not seek to read content in entirety. Rather, they want to skim through the content in order to find the information they seek. With that idea in mind, savvy business owners should do all that they can to ensure that their text is scannable. There are several ways to accomplish this purpose, and the use of headers, bullets, and numbered lists are three of the most common and effective.

Conclusion

If you are serious about using your website to catch and keep the attention of your prospective consumers, note that strengthening your website architecture and content can help you accomplish this objective. By implementing some or all of the strategies outlined above, you can ensure that you develop an aesthetically appealing website with content that is interesting, informative, and easy to read. Once this happens, your business will likely experience the continual growth and expansion that you want.

 

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George Nielsen

George Nielsen has been in the internet marketing game since 2008 and is passionate about helping businesses use SEO and inbound marketing to generate leads online. He has a B.S. in Marketing Management, loves fishing, and is a big football fan.

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