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Synnd vs. SocialAdr: Which is Better?

Published by | 11 Comments

*Editor’s note: August 10, 2012SocialAdr has given me a unique SocialAdr coupon code which you can use to get 20% off your subscription. You’ll find the discount code at the bottom of this post. Enjoy!

Social signals are becoming an increasingly important part of search engine algorithms for organic search rankings. Social signals include social bookmarks, Twitter tweets, Facebook likes, Google +1’s, Pinterest pins, social news votes (such as Digg & Reddit), Youtube video links, blog comments, and more. But as a busy business owner, how do you get those social signals?

Introducing Synnd and SocialAdr

Synnd and SocialAdr are the top two providers that have emerged. Both of them have free as well as paid subscription options, and work under the same principle: Build a network of real users producing social signals for each other, and the result will be a natural, organic, steady stream of inbound social signals for all participants. But which service is better – Synnd or SocialAdr? I have personally used and extensively tested each one, and my in-depth analysis is below.

User Interface

Synnd is ugly but simple, whereas SocialAdr is pretty and simple.

The Synnd Dashboard. Not very pretty, but it’s intuitive.

synnd campaign setup

The Synnd campaign setup window. It looks intimidating, but you only need to fill in “Campaign Name,” “Content URL,” “Tags,” “Keywords,” and “Campaigns to Run.”

At the Enterprise plan level in Synnd, you don’t need to fill in a Title or Description; Synnd employees will take care of that for you. Unfortunately, Synnd clearly employs overseas workers with poor English, so the resulting descriptions of your bookmarks are often in broken English. From an SEO perspective, this doesn’t matter too much, but it can be a little embarrassing to show your clients if you’re an agency.

socialadr dashboard

The SocialAdr dashboard. Clean and simple.

socialadr add bookmark

The SocialAdr campaign Setup screen. Pretty self-explanatory.

You need to fill in every field for the bookmark to work, which can be a little tedious, but it does afford you the opportunity to tweak the working exactly the way you want it. Alternatively, you can click the little magic wand icon to the right of the “Address (URL)” field, which will automatically populate each field with information from the URL’s META description, title, and keyword tags. If those tags don’t exist, then the field will not populate and you’ll need to fill it in yourself.

Winner: SocialAdr

Number of Sites Supported

SocialAdr claims that it supports 27 social sites, and that claim proves true to the test. In my testing of several bookmarks, I was able to get links from each one. Synnd doesn’t claim a number of supported sites, but in my extensive testing across several bookmarks I was able to get links from 21 sites. So, here’s the score:

SocialAdr: 27 social sites supported
Synnd: 21 social sites supported

Winner: SocialAdr

Quality of Sites Supported

I gathered up all the supported sites for both services and pulled in their Google PageRank. Next, I calculated the average PageRank across all the supported sites in an effort to see which service provides higher quality sites, on average.

synnd average pr

A look at the list of sites supported by Synnd and their average Google PageRank.

socialdr average pr

A look at the sites supported by SocialAdr and their average Google PageRank.

Note: There are only 6 sites that have overlapping support by both Synnd and SocialAdr:

  • Facebook
  • Twitter
  • Bookmark4you.com
  • Delicious.com
  • Diigo.com
  • Jumptags.com

It’s also interesting to note that SocialAdr currently supports Pinterest and StumbleUpon, which are excellent links that are disappointingly missing from Synnd.

The results:

Synnd average site PageRank: 3.631
SocialAdr average site PageRank: 4.75

Winner: SocialAdr

Facebook, Twitter, and Google+ Integration

Both services offer integration with Facebook, Twitter, and Google+, which are the most important of all the social signals. However, as of the time of this writing, Synnd’s support for Google+ has been down for nearly three months. There’s been no indication from Synnd that it will resume support for Google+ in the near future.

Facebook Likes (Synnd): Synnd appears to have no problem getting users to “Like” your content on Facebook. In my testing, I was able to easily hit my maximum defined limits for Facebook Likes for each URL I gave.

Facebook Likes (SocialAdr): In my testing, I was unable to get more than one or two Facebook Likes for each URL I tested. Sometimes, I got none at all.

Twitter Tweets (Synnd): Synnd seems to have a hard time getting Twitter Tweets for your content. When you do get Tweets, they are often embarrassingly-bad English, as they were written by Synnd’s overseas account managers that clearly lack a strong command of the English language. However, I was able to get more Tweets from Synnd than I was from SocialAdr.

Twitter Tweets (SocialAdr): SocialAdr doesn’t yield as many tweets as Synnd, but the tweets seem to be of higher quality; the grammar is correct is and the accounts doing the tweeting are generally more legitimate.

Google+1’s (Synnd): Synnd does not currently support Google+, though it has in the past and has stated that it plans to restore support for it.

Google+1’s (SocialAdr): Across several bookmarks and hundreds of submissions, I was only able to get two Google+1’s to my bookmarks. SocialAdr does support it, but don’t expect to get many +1’s.

Tweet Quality

In an effort to score of the quality of the tweets I received from each service, I took 10 random twitter users from which I received Tweets, from each service. As you’ll see in the screenshot below, both services send out your tweets through very spammy-looking accounts. But relative to each other, SocialAdr twitter accounts have fewer tweets per account, they are following more people, and have about the same number of followers (if you throw out the one outlier with 4,546 followers from Synnd). Overall, the slight edge goes to SocialAdr in terms of Tweet quality.

socialadr & synnd twitter stats

Winner: Slight edge to SocialAdr. SocialAdr wins in terms of quality, whereas Synnd wins in terms of quantity. However, Synnd doesn’t support Google+, whereas SocialAdr does.

Data Exporting

Bookmarks
Both services support serviceable data exporting (to Excel CSV) for social bookmarks.

Tweets

Synnd allows you to export an Excel CSV that gives you the username of the twitter account for each tweet, along with the message that was tweeted.

SocialAdr does not support exporting of tweets to CSV, but it does provide usernames and links to each Tweet received, along with the number of followers that each Twitter account has. If you want to report this information to your clients, you can do an old-fashioned copy/paste from the website straight into Excel. It’ll require some cleanup, but it does work. However, I’d like to see SocialAdr add support for exporting tweet data to Excel.

Facebook Likes

Synnd does support exporting data of Facebook likes to Excel, but the data is basically useless. All you get is the time that the “Like” occurred. No username, link, or other verification is included.

SocialAdr doesn’t support exporting data of Facebook likes to Excel, and the only info it gives you is the SocialAdr username of the user that “liked” your content, along with the day and time that it was “liked.”

Google+1

Synnd does not support Google+ currently.

SocialAdr doesn’t provide a way to export data, but it does give you the SocialAdr username of the user that +1’d your URL, along with the time that it was +1’d.

Winner: Tie. Neither service has great export features.

Agency (Reseller) Compatibility

Both Synnd and SocialAdr offer support for agencies (resellers) of their product. Synnd’s reseller support is built into its framework, so you don’t need to do anything special to separate client campaigns. Simply title each campaign with a distinguishable client name and Synnd’s built-in search filter works adequately to locate and report on different client campaigns.

SocialAdr requires a special “reseller” account if you want to have the ability to separate client campaigns. When you sign up for a reseller account, you’ll get access to a new tab along the top called “Resellers.” On this tab, you can select an account to control. When you set up new clients, you’ll set them up as new accounts within your Reseller account. It’s actually pretty easy and intuitive, and provides a good way to put each client campaign into a separate silo.

A look at the SocialAdr Resellers dashboard.

A look at the SocialAdr Resellers dashboard.

Winner: Tie.

Price (and bang for your buck)

Synnd charges $297/month for its Enterprise account (which is the way to go if you’re an agency). That gets you 30,000 credits. Synnd subtracts the following point amounts for each type of promotion:

  • Bookmark submission: 8 credits
  • Twitter Tweet: 8 credits
  • Facebook Like: 20 credits

SocialAdr charges $297/month for its Reseller account, which gets you 20,000 credits. SocialAdr subtracts the following point amounts for each type of promotion:

  • Bookmark submission: 1 credit
  • Twitter Tweet: Varies depending on how many Twitter followers the account has. In my testing, the average was about 7.4 credits per tweet.
  • Facebook Like: Varies depending on how many friends the Facebook user has. In my testing, the average was 2.8 credits per Like.

So, let’s say we have a client with a campaign that requires 100 social bookmarks, 20 tweets, and 20 Facebook Likes per month. Here’s how that would break down in terms of credits and dollars for each service:

Synnd:

  • 100 social bookmarks = 800 credits
  • 20 Twitter tweets = 160 credits
  • 20 Facebook Likes = 400 credits

Total Credits = 1360.

Each Synnd credit is worth about $0.01, so the total amount you’d spend per client per month is about 1360 X $0.01 = $13.60.

SocialAdr:

  • 100 social bookmarks = 100 credits
  • 20 Twitter tweets = 148 credits
  • 20 Facebook likes = 56 credits

Total Credits = 304.

Each SocialAdr credit is worth about $0.01485, so the total amount you’d spend per client per month is about 304 X $0.01485 = $4.51.

Winner: SocialAdr, which clearly provides a better value, coming in at approximately 66.83% cheaper than Synnd.

Conclusion

Clearly, SocialAdr is the superior service.

User Interface: Winner – SocialAdr
Number of Sites Supported: Winner – SocialAdr
Quality of Sites Supported: Winner – SocialAdr
Facebook, Twitter, and Google+ Integration: Winner – SocialAdr
Data Exporting: Winner – Tie
Agency (Reseller) Compatibility: Winner – Tie
Price (and bang for your buck): Winner – SocialAdr
Overall: Winner – SocialAdr

social media marketing services
I hope you find my analysis helpful in making your decision on choosing a social signal service provider! If you decide to try out SocialAdr, I’d really appreciate if you’d make your purchase through my affiliate link! You’ll save 20% off your subscription, too 😉

Click here to visit SocialAdr (Affiliate Link). – Use SocialAdr coupon code JD0712 for 20% off your subscription on any “Lazy” account.

All AudienceBloom clients enjoy the benefits of 100% managed social signals through SocialAdr. So if you’re looking for SEO and social media marketing services, contact us or visit our services page!

Want more information on link building? Head over to our comprehensive guide on link building here: SEO Link Building: The Ultimate Step-by-Step Guide

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Jayson DeMers

Jayson DeMers is the Founder & CEO of AudienceBloom. You can contact him on LinkedIn, Google+, or Twitter.

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11 Comments

  1. avatar

    Paul

    Great article! The only thing missing is the IP address factor of Syndd and Socialadr. Apparently from what i researched, socialadr seems to have use the same IP address for all the work done, while Syndd are user’s computer IP. I am not sure how it effects but would be grateful if you could give some pointers.

    • avatar

      SocialAdr

      Hi Paul,

      That’s actually just a bad rumor. If this was true and our 30,000+ members were all doing social submissions from the same IP, the social sites would easily figure it out and ban all their accounts 😉 In actuality we use thousands of private proxies, rotated regularly.

      Cheers!
      Kane

      • avatar

        rehmes

        actually i’m annoyed from your service i’ve been banned for no clear reason and also you didn’t refund my money it looks like an other crappy service 1 i lost my money 2 i get banned 3 your support does not answer , here’s my email i got proofs rehmesnoureddine@gmail.com PLEASE GUYS don’t use this service .

  2. avatar

    Challame

    I find socialadr very comfortable for me to use and its interface is also userfriendly in nature.

  3. avatar

    Mark

    We have been using Socialadr for 2 months now and i just switch off our paid account now and got here whilst doing research on whether it is good or actuallly bad for seo. we have been using it for many client sites and in most cases, it seems that after bookmarks get shared, the rankings of many pages actually drops! And thats strange.

    I didnt know about the IP issue but see here that socialadr say they have different IPs (else that would explain the drop in rankings)…

    Anyone had a similar experince?

  4. avatar

    Fadi

    I was wondering about automated syndication. in other reviews people raved about synnd automated syndication . I was wondering if Socialadr has such functionality. At the present time I am using hootsuite but looking for a better social network tool.

  5. avatar

    Adam

    Excellent review, i have used both services, Synnd was far too complicated for us and had to give up. One thing that attracted us to synnd in the first place was the ISP level ips that are use at social account level. SocialAdr use server side IP’S/Proxies – i frequently find the social sites that had my links on then get banned and closed.

    A new service called SociSynd has recently been released and im on the fence of buying it. Its cheaper then both synnd and socialadr and uses a concept of crowd marketing with ISP level IP’S.

    I would love to see you update your review and include SociSynd – it fits in perfectly with this post.

    Thanks

    P.S i found your post via google doing a search for synnd alternative 😉

  6. avatar

    Jon

    well, been using SociSynd for several months nothing change in rankings. And that’s the only think i use. they said i need to do more than just SociSynd !? OK, but all these raves reviews said they only use SociSynd and got big jumps in rankings…etc…. but is that true or these are “copy reviews people” ? maybe i am doing something wrong ..soooo i would love to see REAL reviews about it.

  7. avatar

    macgizmoguy

    I’ve used SocialAdr for years and in 2016 they’re still going strong and maintaining a high-quality list of sites as social/web properties come and go. It, along with Buffer (for G+, LinkedIn, FB and Twitter) are all I need to promote content and get new posts and pages indexed and ranking quickly.

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