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The 6 Business Benefits of Running Video Marketing Campaigns

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These days, video has become a crucial online marketing tool. In fact, one very authoritative publication declared that advertising is more powerful if it includes video.

So many Internet marketers are waking up to the importance of video, especially to the desirability of viral videos.

Because of this, increasing numbers of online marketing campaigns are now complemented with video. Even large corporations such as Procter & Gamble are taking advantage of viral videos to push their products, which has translated into millions of dollars of revenue for them.

If other marketers or mega corporations are taking advantage of viral videos, should you? Of course you should.

Here are some of the most compelling reasons you should get into viral videos.

Video provides your business with massive exposure
At the end of the day, that’s what your business needs to get to your desired revenue: a great amount of exposure. And the more viral your video goes, the more traffic your business will attract. That is especially true these days when there are so many easy ways to spread your video all over the Web.

There’s Facebook, Twitter, Pinterest, and StumbleUpon. Of course there’s YouTube and other popular video-sharing sites such as Videofy, Vimeo, and Veoh.

The more opportunities for your video to go viral, the more traffic your business gets and the faster you get to your revenue goals.

Online video is cheap to produce
Contrary to conventional belief, it doesn’t have to cost a lot of money to produce a marketing video. Some of the biggest product launches online used video as the primary launch tool, and they required nothing more than software already installed in most computers.

Online marketing video builds authority
People tend to be more receptive to things they see with their own eyes. In other words, for most people, to see is to believe. That’s because we live in a visual society. And video gives your business more legitimacy, can make your products look expensive, and effectively positions you as an expert in your field.

Video promotes better brand recall
Normally, consumers take action only after being exposed to a product or idea seven times. A couple of videos that promote your brand or product should effectively make it easier for your customers to remember you and your brand.

Video almost guarantees a boost in inbound traffic
When you put something on YouTube and other video sharing sites, you will almost certainly enjoy a deluge of traffic. That’s because video sharing sites, especially YouTube, allow you to post a link back to your site so visitors can click through to your main site.

Plus, it’s good for SEO.

Killer link bait
If your video can only be viewed from your site, you’ll find that other websites will start linking back to it, especially if you’ve created a highly interesting content that people would want to link to. This helps your site get that much needed boost in link juice.

So your business needs some shaking up? Get into viral video marketing and experience the improvements in traffic, ranking, and revenue faster than with any other Internet marketing technique.

The online video market is still in its infancy. We will undoubtedly see more growth in the coming months. This segment of the online marketing industry is growing fast. That’s why now is the time to take advantage of video marketing if you are looking to find more ways to boost your business exposure, increase traffic, and improve sales.

For more information on how to get your business up to speed with video marketing, drop us a line and we would be happy to show you your options.

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Charlie Solanor

I am a Content Writer, SEO and Social Media Marketing Specialist and a full-time coffee lover.

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