If you’re going to run and SEO campaign, chances are you’ll need someone to help you do it. As a business owner, you don’t have the time or resources to train yourself on the process of SEO, nor can you rely on some other random team member to shoulder the responsibilities. Instead, you’ll be faced with three main options: hire an in-house SEO expert, outsource your work with an agency, or come up with some kind of hybrid of the two, potentially leveraging independent contractors or consultants.
In-house SEO experts can seem like the wisest choice, since there are both good and bad agencies out there (and good agencies tend to be expensive). But as you might imagine, there are pros and cons to in-house SEO agents, just like any other option.
In-house SEOs can help your business in many ways:
There are also some serious disadvantages that come with in-house SEOs:
There’s no right or wrong answer to which SEO solution is right for your business. Every business is different, and every business owner will have unique priorities. If your ultimate priority is getting hard, measurable results and growing with the times, an agency (or hybrid model) might be better. If you prefer to have more control, transparency, and brand immersion, there’s nothing that should stop you from hiring someone in-house. Weigh your options carefully, but don’t be afraid to trust your gut. If something doesn’t work out, you can always switch.