For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources and ask questions and get answers directly from the source.
This list of the top 15 Internet marketing and search engine optimization (SEO) blogs is in no particular order. It would be impossible to make an exact ranking when each blog offers its own brand of information, interaction and general awesomeness. Suffice it to say that to make this list a blog has to rock.
Search Engine Land Danny Sullivan, one of the first experts in SEO, and is still widely considered the best. Sullivan founded (http://www.SearchEngineLand.com) 11 years ago. In that time the blog has grown exponentially. Now published by Third Door Media, SearchEngineLand is the premier SEO blog on the Internet. Featuring news and opinions on SEO, search engine marketing (SEM), social media and marketing and local marketing, SearchEngineLand is the best first stop for anything related to SEO, SEM or Internet marketing.
Social Media Examiner (http://www.SocialMediaExaminer.com) is the largest online social media magazine anywhere. In addition to providing the latest news, information and ideas on social media and social marketing Social Media Examiner hosts the Social Media Marketing podcast, one of the top ten marketing podcasts on iTunes. Social Media examiner also hosts the two leading conferences in social marketing. Social Media Marketing World is a physical conference for social marketers. The Social Media Success Summit is the world’s largest online social media conference. In addition to providing information and hosting conferences, Social Media Examiner hosts a social gathering place, the Social Media Marketing Networking Club on LinkedIn. For social media and marketing information and news, Social Media Examiner is the best place to start.
Anyone working in SEO needs to know what Google is doing, what the search engine giant thinks is out of bounds and what has changed recently. The best source for this information is Matt Cutts’ blog (http://MattCutts.com/blog). Cutts, the head of Google’s Webspam team, often offers valuable information on SEO in his blog. While Cutts speaks for himself and not for Google, his blog should be on the must-read list of anyone serious about SEO.
Seth Godin is not strictly an online marketer and his blog at http://www.SethGodin.Typepad.com is not strictly about Internet marketing. Seth Godin is a marketer with an extraordinary grasp of the psychology of marketing. Anyone in marketing should read Seth’s blog on a regular basis. Anyone who has, hopes to have or ever has had even a single customer should read Seth Godin’s blog and apply his teachings to everything they do from here on out.
When Brian Clark started Copyblogger (http://www.Copyblogger.com) his intent was simply to start a marketing blog that wasn’t like every other blog. He succeeded beyond his or our wildest dreams. Copyblogger is not just for copywriters and not just for bloggers. Rather it is a blog on how to use copywriting techniques such as strong headlines to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from Copyblogger.
AllFacebook (http://www.AllFacebook.com) bills itself as the unofficial Facebook blog. As such, AllFacebook is the best source of news about Facebook, including news about new features, discontinuations of existing features, trends on Facebook and business news regarding Facebook as a company. This site is definitely worth following for the latest on Facebook.
Not all marketing is about reaching a consumer. Much business is conducted between businesses. Social Media B2B (http://www.SocialMediaB2B.com) gets this. The blog aims to be the “foremost news and discussion site on the topic of social media’s impact on B2B companies.” If you’re running a business-to-business operation and use or would like to use social media, Social Media B2B should be on your daily reading list.
Likeable Media is a marketing agency dedicated to helping clients develop stories and become “likeable.” Likeable Daily (http://www.Likeable.com/Blog) is Likeable Media’s offering to anyone who wants to become more likeable on social media. Filled with useful tips and information on social media marketing, Likeable Daily is a tremendous research for social media marketers.
Moz, once SEOMoz, began as a consulting firm in 2004 and now provides SEO tools to millions of marketers. The Moz Blog (http://www.moz.com/blog) offers information and valuable tips and ideas to readers every day. Like Moz the company, the Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. The Moz Blog is a valuable resource for SEO-oriented marketers.
Chris Brogan publishes Owner Magazine, which he describes as a “business magazine helping you improve your worth by growing your capabilities and connections. On his blog ChrisBrogan.com (http://www.ChrisBrogan.com) he offers powerful advice to anyone running a business or a blog and hoping to run it more effectively.
Hubspot is a well-known provider of Internet marketing software and a vast collection of free learning resources including ebooks and webinars. The Hubspot Blog (http://blog.Hubspot.com) offers a daily dose of valuable resources and information that any online marketer can use to build his or her business easily through inbound marketing.
Twitter is an important social media site and many marketers swear by their Twitter account as a means of connecting with potential and current customers and partners. AllTwitter (http://www.mediabistro.com/alltwitter) is the unofficial Twitter resource from MediaBistro, which also publishes AllFacebook. AllTwitter is a mult-iauthor blog filled with Twitter news, tips, how to information and other resources for marketers using Twitter in a business capacity.
Sometimes you need more than the latest news. You need analysis of that news. Social Media today (http://www.SocialMediaToday.com) gives you that analysis for social media and social marketing. With columns on various topics from “the world’s best thinkers on social media” Social Media Today tells you what’s happening and then tells you what you should know and do about that.
TopRank is a renowned online marketing consulting firm. Their Online Marketing Blog (http://www.TopRankBlog.com) is a respected source of information related to online marketing including integrated and digital media marketing strategy, online public relations, social media marketing, business blogging and marketing, content marketing and search engine optimization and marketing. Any marketer will find useful information on TopRank’s Online Marketing Blog.
There’s more to marketing than strategy. Marketing TechBlog (http://www.MarketingTechBlog.com) gives marketers a hand with the technology and tactics that powers online marketing, from WordPress to content marketing and way beyond. For any marketer wondering how to actually do all the cool stuff that makes marketing work, Marketing TechBlog is the answer.
There are millions of blogs available, and thousands more cropping up each day, if not each hour. Even if you concentrate only on marketing blogs, you could never read everything available. By concentrating on some or all of these 15 top blogs you can get the information you need when you need it. Avoid information overload by reading these blogs. Add others if and when you find the need.