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Top Link-Building Techniques that are Totally White Hat

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I have a confession to make. The thought of getting slapped by Google’s Penguin and Panda still makes me incredibly nervous. And trying to picture all the things that could happen in SEO over the coming year gives me the shivers.

But as long as we do what the search engines require, and as long as we provide the value that users are looking for, we should all be fine, right?

That includes link building. Now, there are lots of ways to build links, and fortunately we know which ones are not spammy, are black hat-free, and are basic strategies that drive traffic and that Google doesn’t frown upon.

If you could use a recap, here are some of the top link-building tactics you can use in 2013 and beyond so that, after producing high-quality content, you can get the word out about it without having to worry about Google Penguin.

Get used to guest blogging
Guest blogging tops our list of effective tactics for building links without having to worry about Google Penguin. This is, without a doubt, going to play a huge role in SEO for many years to come. The great thing about guest blogging is that it allows you to post content on extremely relevant blogs and to establish yourself as an expert in your field.

If there is one type of link building that you should focus on, this would be it. Get going on guest blogging. But that doesn’t mean you should neglect other link-building opportunities.

Consistent article marketing
Did you assume that article marketing is dead? You thought the Panda killed it? Not really. While article marketing may not be quite as effective as it was in the past, you can still gain some value from posting articles regularly on article directories that have high page rank.

Because article directories are visited by millions of people on a monthly basis, they can get you some significant targeted traffic from your articles.

You don’t need to spend money on expensive software to blast your pieces out to hundreds of different directories. Just join a few of the largest article marketing directories and start publishing your writing on those.

Choose at least five of the top article directories and consistently post unique and high-value articles. Some of the directories worth considering are,,, and

The key thing to remember is the quality and consistency of your posts. You don’t have to post on all of them at once, every time. You can rotate your postings of articles on each of the article directories you choose.

Want more information on link building? Head over to our comprehensive guide on link building here: SEO Link Building: The Ultimate Step-by-Step Guide

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Charlie Solanor

I am a Content Writer, SEO and Social Media Marketing Specialist and a full-time coffee lover.

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