The 5 Ways to Promote a Small Business Online
It’s difficult to imagine running a business these days without an online marketing strategy in place. After all, the Internet is where much of the money is right now. Whether you are running a bricks-and-mortar store or an e-commerce enterprise, online marketing pretty much has to be included in your promotional mix.
Basically, there are five key areas of Internet marketing that every business should take advantage of. They are: Search Engine Marketing (SEM), local search marketing, content marketing, social media, and email marketing. Let’s take a look at each one.
1. Search Engine Marketing (SEM)
Many business owners view Search Engine Marketing as the most important approach to Internet marketing. That’s because search is the primary method people use to find products or services online.
While many people turn to the recommendations of friends on social media, searching for information via the search engines is still the most common way people find products and services online.
To take advantage of this, you can either run a dedicated SEO/SEM department in your business, or you can opt for services provided by trustworthy and affordable SEO companies such as AudienceBloom.com to save time and effort.
2. Local search marketing
For small businesses, trying to compete with the big boys can easily take a toll on your precious resources. By angling for the regional market through the use of local search marketing, you can tap into a more focused sales strategy that puts you in touch with an easy-to-reach customer base.
When you take advantage of local search marketing, you highlight your business’s location. That makes it a lot easier for potential customers who live nearby to find you.
For more information on how local search marketing works, click here.
3. Content marketing
Content will remain king for as long as the Internet lasts. It’s content that customers are looking for to provide solutions to their problems. That’s why, with a solid content marketing strategy that includes blogging, video marketing, and article marketing, you will gain a competitive advantage by offering a wide range of solutions in various formats to your customers.
4. Social media marketing
Integrating social media marketing into your small business promotion is crucial. That’s even more the case these days when social signals play a huge role in ranking your site in search.
And as more and more people are spending time on social networking sites such as Facebook, Twitter, and LinkedIn, it’s become that much more crucial to establish a presence in these forums. The business world is replete with success stories from companies that have found their niche and grown tremendously by the shrewd use of social media marketing.
For more information on how we can help you grow your business via social media, click here.
5. Email marketing
Email marketing is one of the most effective ways to update your target consumers about new developments related to your business and the launch of new products.
Email marketing isn’t one of the services we offer at AudienceBloom.com, but it remains one of the trusty tools of effective online marketing. With email marketing, you build a list of loyal and highly targeted followers to whom you can promote your business over and over again.
You can choose to focus on one or two of the online marketing strategies outlined above, but the key thing to take away here is to remain consistent and persist with whatever tactics you choose to implement. It’s an even better idea to combine all the tactics described here if you’re looking to maximize your operation’s profits.
However, if you do choose to employ all them, and your budget allows for it, it’s highly recommended to assign a team that will handle each of these online marketing tactics for efficiency and a more streamlined approach.
I hope you’ve enjoyed today’s post on Internet marketing tips. If you have tips to share, please leave them in the comment space below.
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