Twitter is a powerful communication tool. It’s also a powerful business and marketing channel.
With Twitter, you can more effectively communicate with and engage your customers. You will also be able to promote better brand recall.
However, like most marketing campaigns, Twitter can make or break your business. When used properly, it will increase your traffic to startling levels. If used improperly, Twitter could destroy your online presence.
To help you utilize Twitter for success, below are some do’s and don’ts to keep in mind.
FIRST, THE DO’S
In most arenas, success doesn’t happen overnight. The is just as true when a business uses Twitter for marketing and visibility. At first, success with Twitter builds slowly, but as it gains momentum, traffic can explode.
Purchasing followers has been a standard practice for people who hope for an initial burst of success, but the tactic usually turns out to be counterproductive.
Properly identify yourself and your business. Use Twitter as your business’s social media spokesperson. Choose a Twitter handle that will accurately reflect your brand. Use the site to communicate things that matter to your audience, such as upcoming events, special promos, news, photos, and contests.
Keep promotions to a minimum. It’s an undeniable fact that one of the main reasons businesses use Twitter is to boost revenue. But your followers don’t want to be subjected to perpetual sales promotions.
Presumably they have a genuine liking for your business and the information you share. That’s why they started to follow you on Twitter. So don’t murder that goodwill by flooding their timeline with promotions.
Use Twitter to network. Don’t just use this wonderful forum to gather customers. Twitter is a networking, communication, and collaborating tool. You can use it to your advantage by networking with business people within your niche.
It’s also a great platform for establishing yourself as an expert or an authority within your niche. You can achieve this by constantly keeping your network in the loop on the latest developments in your industry and by sharing valuable insights on topics that relate to your business.
Take great care about whom you choose to follow back. Your followers will love you more if you follow social media courtesy. It’s highly recommended to follow back whenever someone follows you on Twitter.
But hold your horses. You don’t have to follow everyone, especially Twitter accounts run by robots. You don’t want to see your timeline get cluttered with rubbish tweets and endless sales pitches.
When following back, be sure to find out whether the profile you’re about to follow back is operated by a real person. Choosing to follow profiles by real people will ensure that you get value from each of your followers.
AS FOR THE DON’TS . . .
Avoid over-sharing. Too much of almost anything is bad. That’s certainly true of Twitter marketing. While sharing information is a sure-fire way to engage and provide value to customers, over-sharing or providing too much information could be detrimental.
Doing so could easily wear out your welcome. It should come as no surprise that Twitter users often choose to unfollow fellow users who share too much information. Remember, the goal is to nurture people, not overfeed them with information they don’t find essential.
Don’t offer anything in exchange for follows. That’s bribery. While it’s okay to run offers that would encourage people to follow you on Twitter, doing so as your main tactic for gaining followers is just plain wrong.
Sooner or later, people will hate you for it. Let your target audience follow you naturally by finding something to like about your basic, ongoing Twitter content. Think about what value you could offer to your audience if they follow you. Think more in terms of what you can offer than what your followers can do for your business.
Twitter as a listening device
One of the things that makes Twitter extremely useful for businesses is that it’s a great listening device.
With Twitter, I am reminded of the book called How to Win Friends and Influence People by Dale Carnegie; specifically, the part where it says that people regarded Carnegie as a great conversationalist when all he did was listen. You can gain and offer a lot by just listening. Operating on Twitter is no different.
With Twitter, you can monitor things that are being said about your business. Then you can sort the good from the bad. And when you collect comments pertaining to your business, study them with an open mind. Comments and mentions, both good or bad, all have the potential to help you improve what you do.
When people comment about your business in a positive way on Twitter, acknowledge them immediately. When people air their frustrations over Twitter, acknowledge them as well.
Respond right away and communicate with people directly. And when you communicate with people on Twitter, adopt a friendly and helpful tone. This encourages openness from people, especially those who’ve had bad things to say about your business.
Avoid “me too!” behavior
Aren’t you tired of people who, after being asked for their opinion on issues, merely parrot what the majority feels or thinks?
Re-tweeting is a great way to show that you agree with a person. It’s also a great way to return a favor. However, re-tweeting should be done very sparingly.
Strive to be unique, even when offering your opinion on some issue. You can agree with what others have said about a topic, but offer a brief comment as to why. Provide extra information, and point your audience to useful links where they can explore the subject further.
More tips for business tweeting
Treat your Twitter profile as your business’s digital spokesperson. You should be careful not to send out tweets with incorrect information, just as if you were a newspaper publisher or a TV station. Make sure that every bit of information is accurate. It feels like a hassle, but over the long run, it’s worth it.
That goes for the smallest details, too. Before sending out a tweet, proofread it carefully. Better to send it out right the first time rather than have someone screen capture your mistake and use it against you. The more people become used to seeing clean and error-free tweets from you, the more they’ll regard you as an authority.
If people complain via direct messages, ask them if they would be willing for you to bring the issue out in the open. Let everyone else see how you handle and solve any issues that your business might face.
Also, figure out when your followers are most active on Twitter. That’s the best time to update your Twitter timeline.
I hope you found today’s post on Twitter for business useful. We would like to know how you use Twitter for your business; please post your comments below.