A professional reputation is critical for success in any career field. Social media has developed into an important method of business information transmission and transparent campaign viral marketing as well. These two methods of career advancement may be used together to gain website traffic or attention in a positive and profitable manner. Efforts to create professional website content may be effectively used. Business websites and social media sites attract public consumer attention and encourage readers to share interested product information with their social networks.
Social media and business reputation management may go hand in hand in the following ways:
Rebuilding a professional reputation after it has been negatively hacked or especially damaged can be a daunting task. Negative articles or posts have been sent out to a general buying public and the task of repairing a negative reputation may need certain professional actions that include the following:
Monitoring new social media sites is important as well. A new company on a social media site is a way of finding new customers but this exposure can open up a company to a lot of commentary regarding their product as well. A contingency plan may be in order when any negative sentiment may come up. The following are several suggestions about monitoring negative social media sentiments:
This negative sentiment is concerning but true. Recent advancements with major search engines have created the following online risks:
An online reputation is critical in today’s fast consumer marketing world. Consumers and business partners care about the online reputation of a product or service. Stock holders are worried when a company has negative press stories about their company or product. Prospective employees want to work for a company with a good reputation. The following are several effects of a negative online reputation:
An online reputation can be assessed by using the following method:
Online reputations need to be grown in order for consumers and share holders to receive a positive report about your company or product. Social media can provide this type of positive report. The following reputation management problems can be eliminated with a positive use of social media:
Building a positive online reputation is possible with strong Facebook, LinkedIn, Twitter and MySpace accounts that are interactive and responsive. A personal or business brand can be built by using effective social media strategies. These strategies present a company or brand in a positive light that the owners of the company control. Facebook accounts can be sent out to the public search engines by selecting create a public search listing for me. Twitter accounts rank well if you use your personal name on the account. Linkedin professional accounts can have an effective public profile setting as well.