What’s in the report?

When it comes to marketing, we have data about our own campaigns, but what's everyone else doing? What's working for everyone else?
 
We surveyed our email list audience to find out. This report includes three main sections:
 
1. The method & demographics, in wich we explain the nature and demographic breakdown of the survey.
 
2. The analysis, in which we dive into the survey results.
 
3. The takeaways, in which we generalize some of the most important findings.

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WHAT WORKS IN ONLINE MARKETING
 (2017 EDITION)

This 33-page report contains full data and analysis of our survey, conducted in April 2017, to discover what online marketing tactics yield the highest ROI.

  • Which tactics yield the highest ROI?
  • Which media formats do people prefer?
  • Where are marketers increasing budgets?
  • Which PPC platforms yield the highest ROI?
  • Which social media platforms yield the highest ROI?

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  • Which tactics require the most/least resources?
  • How difficult is each tactic to execute?
  • Which tactics are increasing in importance?
  • Which tactics are decreasing in importance?
  • Is SEO dying, or more alive than ever?
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