While it’s a good idea to vary the sources of visitors to your site, search engine traffic is still one of the major traffic-generating forces that any site can rely on.
And in the changing world of SEO after the advent of Google Panda and Google Penguin, it’s become more challenging to stay in the game.
If you are a blogger, SEO is still your biggest ally in terms of exposure and driving traffic. If done properly, SEO could bring a flood of traffic to your blog, even if you don’t actively promote it on other channels.
This is especially true for blogs hosted by WordPress. Still one of the best blogging platforms for online writers, WordPress offers an amazing array of extensions. It’s easily the most extensible and flexible blogging forum out there.
Also, WordPress and several of its plugins make SEO quite easy to implement, IF you know the all the right plugins to use.
A note on blogging for a particular audience: While the primary focus for promoting a blog is to attract an audience naturally, it doesn’t hurt to include automation among your key SEO efforts. If you automate some of your functions, that takes a load off your back so you can devote more of your energy to creating high-quality content for your followers.
In this post, we’ll take a look at five of the most powerful SEO plugins that every WordPress-hosted blog shouldn’t do without.
Platinum SEO Pack is one of the best tools there is for those who are looking to make SEO easy for their WordPress sites. It’s the ideal SEO plugin for tech-savvy bloggers.
For one thing, Platinum SEO Pack works great with other SEO plugins, such as All In One SEO plugin (about which we’ll have more to say later). When you switch over to Platinum SEO Pack, your previous settings will be copied over so you won’t have to worry about configuring your plugin all over again.
Also, Platinum SEO Pack helps you set up 301 automatic redirects to new URLs. Thus, each time you change permalinks you won’t have to worry about losing your pagerank.
This is a perennial favorite among savvy WordPress bloggers and site owners. It’s actually one of the most popular SEO plugins used for WordPress. Compatibility with other plugins makes it ideal for people looking for easy ways to make SEO work on their WordPress sites.
With the All In One SEO plugin, optimizing the page or post title, meta descriptions, and meta tags for search is very easy. Never again will you have to go into page code to configure it for the purpose of optimizing your site.
While many believe meta descriptions are no longer valuable to the search engines, it’s still worth setting them up for your posts because your readers will benefit and appreciate it. If you don’t know, the meta descriptions are the texts that appear on the search results and on social media posts to summarize the content of a page.
Meta descriptions make it easier for users to determine right away whether they want to visit a page without having to click through to it.
If you are an affiliate marketer or you run several sites, SEO Smart Links is the ideal plugin for you. It links your sites and adds affiliate links to your pages based on the keywords you are optimizing for. SEO Smart Links instantly converts keywords in your posts into links.
A word of caution, however. You should be careful when using this plugin. Your site could easily be flagged as spam if you allow an unlimited number of links to be created within your posts. Be sure to set it up so that links are kept to a reasonable number.
Setting up SEO Smart Links is easy and convenient. You only have to set it up once and then you can forget about it. Nothing else is required once the plugin has been properly set up.
SEO Smart Links works well with the other plugins recommended in this post.
4. Scribe SEO
Scribe SEO is growing in popularity among power WordPress users these days. Many bloggers swear by it because it’s compatible with a lot of plugins, and it allows you to create blog entries with ease that rank well in search.
Scribe SEO is especially recommended for newbie bloggers and webmasters who need reminders about what they have to do to rank new pages high on the search engines. It’s warmly recommended for on-site SEO, as well as for networking with bloggers and creating links for your site.
HeadSpace2 works quite a bit like Platinum SEO and All In One SEO Pack, but it provides more than just SEO assistance.
HeadSpace2 is a more advanced plugin that allows you to add Google Analytics, load plugins only for specific pages or posts, disable widgets and WordPress auto-formatting, and change the theme for each page.
If you are looking for a near all-in plugin so you can manage a wide range of SEO-related activities with just that program, HeadSpace2 is the plugin for you.
With the roll-out of Google Penguin, the best way to optimize a site properly is by implementing SEO strategies the old-fashioned way. But it’s still worth using these tools to get a load off your mind and allow you to focus on the more important stuff, such as writing high-quality content.
You should always keep an eye open for updates that address the use of plugins that automate SEO, however. No one is sure how the search engines will treat sites that automate their SEO efforts in the future. The key is to use automation in moderation and play by the rules of modern SEO.
WordPress is a great blogging host that provides awesome tools to make online marketing and blogging simple and easy.
If you need help setting up a WordPress-hosted site for your business and optimize it for search, let us know and we will be happy to assess your site for you and come up with customized SEO solutions for your business.