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What Works in Online Marketing (2017) Survey Results

Published by | 4 Comments

Ready for a reason to do your daily happy dance? Here’s one for ya: Our second-annual What Works in Online Marketing report (2017 edition) is ready!

As a marketer, have you ever wondered:

  • What other marketers are spending their money on?
  • What strategies other marketers are using?
  • What results other marketers are seeing?
  • Where the marketing community thinks trends are heading?

We all have.

At AudienceBloom, we’ve attempted to help answer these questions by creating, executing, and analyzing a survey to uncover the answers to these questions, and then some. Sprawling over 50 questions, we collected information from 376 of the nation’s online marketers, and the results spell an interesting and dynamic future for some of the most popular marketing strategies of our era. As a general trend, marketing budgets are on the rise, but that only scratches the surface of what we found.

Find out:

  • How marketing budgets are going to change in the future (hint: 75 percent of marketers are aligned here)
  • Which strategies are generating the highest ROI for fellow marketers
  • Which strategies marketers are predicting will decline in importance
  • Which SEO tactics are being reported as the most effective by fellow marketers
  • Which social media platforms are most popular, and most effective, as well as which particular social media platform is especially hot right now
  • What types of content are most effective (hint: it has changed since last year!)

If you’re ready to learn the answers to these questions (and more), click here to download the full report – 100% free!

What can we help you with?


Jayson DeMers

Jayson DeMers is the Founder & CEO of AudienceBloom. You can contact him on LinkedIn, Google+, or Twitter.

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  1. avatar

    Emmerey Rose

    Thanks for sharing Jayson! I just got my copy. Very helpful. Surprising how most of them doesn’t seem very aware of SEO. I was wondering, do you suggest small business owners to invest in SEO?

  2. avatar

    Camilla Hallstrom

    Wow, this is interesting. I agree, it’s surprising that podcasts are ranked so low. Also really surprising to see that email marketing is ranked so low in terms of what people think will be effective in the next 5 years. Weird since email marketing has such a great ROI. Would be interesting to see why people think that 🙂

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